Home >> Case Study >> SEO>> Capers corporate wellness – Corporate team building website
Capers Corporate Wellness - Corporate Team building Website
Improving Website Visibility and Increasing Organic Clicks
Project Overview:
Capers Corporate Wellness is a Gurgaon-based company that offers a wide range of services including corporate training in Gurgaon, leadership training in Gurgaon, CSR activities, corporate sports day events, motivation workshops, and corporate wellness programs. Despite offering a strong service portfolio, Capers struggled with a lack of online visibility. Their website was not receiving impressions or clicks, which affected inquiry volume and brand presence.
Problem
The main issue Capers Corporate Wellness faced was very low website visibility. They were not ranking on Google for important keywords like soft skills training in Gurgaon, leadership training companies in Gurgaon, or corporate activities in Gurgaon. As a result, the business was missing out on valuable traffic and potential clients who were searching for these services online. The website had technical issues, outdated structure, and lacked optimization, making it hard for search engines and users to find and navigate.
Strategy by OptMum Digital Marketing:
OptMum Digital Marketing took a step-by-step approach to solve the issues Capers was facing. Our strategy included:
- Website Audit:
- We performed a complete technical audit of the Capers website.
- Identified broken links, missing metadata, slow-loading pages, and other backend issues.
- Technical Fixes & Structural Improvements:
- Corrected all technical errors including mobile responsiveness, loading speed, URL structure, and sitemap updates.
- Improved the overall website structure to make it more user-friendly and SEO-friendly.
- On-Page SEO Enhancements:
- Optimized page titles, headings, meta descriptions, image alt texts, and content.
- Added relevant keywords such as corporate wellness programs, corporate training in Gurgaon, and motivation workshops in Gurgaon to improve search relevance.
- Inquiry Form Integration:
- Integrated a simple and effective inquiry form on key pages to capture more leads directly from the website.
- New Content Additions:
- Added service pages and updated existing content to reflect the full range of corporate wellness offerings.
- Quality Backlink Creation:
- Built quality backlinks from trusted websites related to corporate training, wellness, and HR services.
- These backlinks helped improve domain authority and boosted rankings.
- Content Optimization for Users and Google:
- Ensured that all website content was written clearly and was useful for users.
- Balanced keyword usage to make it easier for search engines to understand and rank the content.
Solution
The combined efforts led to a noticeable improvement in Capers Corporate Wellness's digital presence:
- The website started ranking on Google for high-volume keywords like:
- Corporate training in Gurgaon
- Leadership training in Gurgaon
- CSR activities in Gurgaon
- Corporate sports day event in Gurgaon
- Soft skills training in Gurgaon
- Increased impressions and clicks from organic search within weeks of the implementation.
- Higher inquiry volume through the website’s new form.
- Improved user experience, resulting in lower bounce rates and better engagement.
