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P and M Creations - Architecture Website
The goal was to get inqiries for SEO and attract more customers seeking architecture services.
Company Overview
- Founded: May 2020, Patna, Bihar
- Founder & MD: Architect Sujeet K. Mishra
- Headquarters: 107, DLF Star Mall, Sector 30, NH8, Gurugram, Haryana
- Other Offices: Patna, Ranchi
Project Overview
Pand M Creations is a dynamic construction and architectural firm that commenced operations in May 2020 in Patna, Bihar. Founded by Architect Sujeet K. Mishra, the company has since grown to become a notable player in the construction industry, focusing on innovative design and quality construction services.
To better serve its expanding clientele and meet the increasing demand for premium construction solutions, P andM Creations strategically established its main operational headquarters in Gurugram, Haryana, in September 2022. The Gurugram office is situated at 107, DLF Star Mall, Sector 30, NH8, and serves as the central hub for project management and client coordination.
Problem
P and M Creations, a reputed firm specializing in architecture and construction services, was facing a significant challenge in gaining visibility on Google. Despite offering excellent services, the website was struggling with zero keyword rankings for critical high-intent search queries such as “architect in Gurgaon, ” “best architect in Gurgaon, ” “commercial architects in Gurgaon,” “best architects in ranchi, ”
The website only managed to rank marginally for "best architect in Patna", which was not sufficient to attract the desired local and regional traffic.
Several underlying issues were identified that hindered the site’s ability to rank well on search engines and attract potential clients.
The core issues included:
- Technical Issues:
The website was plagued by several technical problems including slow loading speeds, broken internal links, and missing or incorrect meta tags. These factors negatively impacted the site's crawlability and indexation by search engines, resulting in poor organic visibility.
- Outdated Website Structure:
The site’s architecture and navigation were outdated and not user-friendly. Important pages related to core services and offerings were buried deep within the site or entirely missing. This made it difficult for both users and search engines to find relevant information easily.
- Lack of On-Page Optimization:
Key on-page SEO elements such as title tags, headers, image alt texts, and keyword targeting were either missing or poorly implemented. This lack of optimization prevented the website from ranking for highly competitive and relevant keywords in the architecture and construction domain.
- Content Quality and Relevance:
The content was either generic or lacked depth and specificity related to the target keywords. There was no clear content marketing or blog strategy to engage users or provide valuable insights related to architecture services, which led to high bounce rates and low user engagement.
- Poor Keyword Targeting:
Despite targeting highly competitive and localized keywords such as “architect in Gurgaon” and “best architect in Delhi NCR,” the website failed to implement effective local SEO strategies. This resulted in very low local visibility and traffic, crucial for service-based businesses.
Strategy
OptMum Digital Marketing took a step-by-step approach to solve the issues P & M Creation was facing. Our strategy included:
1. Website Audit:
- Conducted a comprehensive technical audit of PandMCreations.com.
- Identified issues including slow page load speeds, unoptimized metadata, broken links, and structural gaps.
2. Technical Fixes & Structural Improvements:
- Resolved all major technical issues such as mobile responsiveness, loading speed, proper URL structure, and sitemap optimization.
- Refined the website layout to improve usability and SEO effectiveness.
3. On-Page SEO Enhancements:
- Optimized all major SEO elements including page titles, meta descriptions, headings, image alt tags, and internal/external linking.
- Aligned content with target keywords and improved overall relevance.
4. Inquiry Form Integration:
- Integrated a simple and effective inquiry form on key pages to capture more leads directly from the website.
5. New Content Additions:
- Added fresh pages to target new keywords and services.
- Updated existing content to improve clarity, relevance, and user engagement.
6. Quality Backlink Creation:
- Built high-quality backlinks from trusted and relevant websites.
- Improved domain authority and supported higher search engine rankings.
Result
- Organic traffic growth month over month
- Increased impressions and clicks from organic search within weeks of the implementation.
- Better user experience with a clean, fast, and mobile-optimized website.
