WHY EVERY BUSINESSMAN NEEDS A STRONG ONLINE ADVERTISING STRATEGY?
Are you a small start-up or as an established company? Whatever it is, your business’ success is linked inextricably to your online presence. Today’s consumers’ are most of the time online. As per a survey report, 5 billion plus people worldwide are active internet users. Digital platforms are used by more than 80 percent consumers […]
ORGANIC VS PAID MARKETING: WHICH IS BEST FOR YOUR BRAND?
Today’s digital landscape is highly competitive. Brands as a result constantly face the dilemma of deciding between Organic VS Paid Marketing, to craft a successful marketing strategy. Which one is best and provides sustained value for money? Both have their benefits as well as drawbacks. ORGANIC VS PAID MARKETING Knowing the key differences between Organic […]
FACEBOOK VS INSTAGRAM: WHICH PLATFORM IS BETTER FOR YOUR BUSINESS?
Social media platforms once seen as a platform for fun and entertainment have today become indispensable tools for businesses of all categories and sizes. There are several social media platforms today. Among the two most popular ones are Facebook and Instagram. Both offer their own brand of enviable features and capabilities making them suitable for […]
DIGITAL ADVERTISING TRENDS: WHAT’S DESIGNING THE FUTURE?
Businesses in 2023, spent a whopping $436 billion on Online Advertising. In comparison, $196 billion was spent on Offline Advertising. Online advertising spending is forecast to touch by 2028 end a staggering $740 billion, with 70 percent of the total ad spend through mobile. Facebook and Google Ads will continue to be major digital ad […]
Digital Marketing For Fashion Brands
Bill Gates in his long, distinguished career made enormous contributions. Once he was asked on what will happen if brands or businesses shun the digital landscape. He replied, “If your business is not present on the Internet, then your business will be out of business.” That’s Digital Marketing power. If your brand is not harnessing […]
BEST MOBILE SEO OPTIMIZATION: HOW TO IMPROVE MOBILE EXPERIENCE?
India has the third largest mobile population in the world. There were as of January 2024, 1.12 billion mobile connections. By 2025, it is slated to touch 1.14 billion. 1.05 billion Mobile users as of 2023 end accessed the Internet on their devices. It’s slated to reach by 2050 a staggering 1.2 billion mobile internet […]
Why Content Marketing is Key to Building Customer Trust?
In today’s India where the internet is so pervasive, anything produced for the consumer should be valuable enough to grab the consumer’s attention in the first place. While content marketing isn’t just about creating slogans, slogans are part of good content marketing – effective, exciting content for your audience. This blog seeks to shed light […]
The Evolving Landscape of E-commerce in India: Opportunities and Challenges
India’s e-commerce landscape is undergoing a remarkable transformation. With increased internet penetration, smartphone adoption, and a growing digitally savvy population, online shopping is fast becoming a dominant habit for millions of Indians This digital revolution presents many opportunities for businesses, but comes with its own set of challenges It also causes This blog explores the […]
Why Social Media Marketing is Essential for Modern Brands
Social media has become an undeniable force in today’s digital age. For Indian businesses, social media marketing (SMM) offers a powerful opportunity to engage with consumers, build brand awareness and drive sales. With India boasting one of the largest social media user bases in the world, the benefits of SMM could be a game-changer for […]
Top 10 Advantages of Local SEO for Indian Businesses in 2025
In today’s world, especially in India, where people are turning digital faster, an effective online presence is not a luxury but a necessity. Therefore since millions of potential consumers are looking for goods and services online businesses must be where their customers are. Here, the Local SEO (Search Engine Optimization) concept is useful. Getting discovered […]
