SEO vs SMO: Which One Drives Better Results | OptMum Digital

SEO VS SMO In Digital Marketing, several strategies are used. They are crafted primarily to drive website traffic. They also help to boost brand awareness and enhance conversions. What role do SEO and SMO In Digital Marketing play? Among the lot, the two are the most common methods. The latest statistics as of 2024 end […]

WHERE TO INVEST IN DIGITAL MARKETING IF YOUR BUDGET IS LIMITED

Digital Marketing for businesses is a boon. It has become in a rapidly evolving digital landscape an integral part of any business strategy. Be it a start-up or established business, it is useful. Recent survey findings reveal a significant number of 60 plus percent small businesses leverage digital marketing to lure customers. Many among them […]

SEO VS PPC For E-COMMERCE SALES AND BRANDS

SEO VS PPC FOR E-COMMERCE BRANDS Digital Marketing in the competitive world of e-commerce is vital. It helps drive traffic, boost sales, and establish a strong online presence. SEO and PPC are two very common methods. They increase website visibility and attract customers. SEO VS PPC for e-commerce sales – which one is better? SEO […]

WHY DO YOU NEED TO INVEST IN SEO?

As of 2024 68 percent online experiences start with a search engine – BRIGHTEDGE. SEO drives 1,000 percent more traffic than organic social media – BRIGHTEDGE. SEO leads have a 14.6 percent close rate. – HUBSPOT. 60 percent marketers say that inbound traffic that is, SEO, Blog Content, etc, remains their highest quality source of […]

How To Get More Engagement On Social Media?

how to get more engagement on social media - OptMum Digital

How to drive higher audience engagement? How to make your content go viral? That’s where social platforms play a prime role. They help attract more meaningful audience engagement. They also make your content go viral.  This is critical to drive your brand’s success. How To Get More Engagement? Audience engagement on social media helps build […]

Why Digital Marketing Is Important For Small Businesses In 2025?

why digitla marketing is important for small businesses - OptMum Digital

Digital Marketing is in today’s digital-driven business landscape, indispensable. For small businesses, it is a wonderful opportunity to connect with a wider audience across geographical boundaries and broaden their business reach. Digital tools and online marketing strategies are not just optional. They are a necessity to drive their small business growth and thrive in a […]

Google Ads For Hotel: Maximize Your Business

google ads for hotel maximize your business - OptMum Digital

Google still remains the undisputed monarch in many areas. If you’re in hotel business, you cannot avoid Google to promote your hotel online. Over 70 percent of travel bookings according to Google are influenced by online searches. The number is only growing year by year.  Now, if you are looking to run ads on Google, […]

Best Social Platforms For Businesses In 2025

Total Internet users worldwide as of October, 2024, was 5.52 billion plus users. This makes up around 67.5 percent of the world’s population. 5.22 billion of these were social media sites users. Individuals on average spend daily on social media 2 hours & 19 minutes. This makes up their 14 percent working hours. They engaged […]

What Results Can I Expect from a Digital Marketing Agency in the First Six Months?

What Results Can I Expect from a Digital Marketing Agency in the First Six Months - OptMum Digital

Every business when investing in digital marketing is first keen to know when they can expect results. The first six months are critical for building a stable foundation for your business’ long-term growth and success. When the foundation is established, it builds momentum for the journey ahead. Understanding when the internet marketing services of your […]

SEO or Paid Ads, which is Better for Generating Leads for My B2B Business?

SEO or Paid Ads, which is Better for Generating Leads for My B2B Business - OptMum Digital

When generating leads, B2B businesses continually face conflicting challenges. Are you a B2B business? If so, choose between Search Engine Optimization techniques and Pay-Per-Click advertising. Both offer good value for money. They drive traffic and increase conversions. However, their approach is different.  Understand how they differ. This will help you make an informed decision on […]