Best Content Marketing
Company in India
As a leading content marketing company in India, OptMum Digitals wants to help your business be part of these impressive stats. We know how important content marketing is nowadays, and we’re here to make sure you succeed in it.
The ability to connect with stories is one of the most cherished traits of being a human. Whether they are ancient stories being passed down through generations or videos on social media channels, stories have been a major part of our lives. In the digital space, content marketing uses storytelling to engage, educate, and inspire audiences. With the huge increases in the consumption of digital content, since the global pandemic, the importance of content marketing is becoming obvious. Let’s see what content marketing has been doing:
- 73% of B2B marketers and 70% of B2C marketers use content marketing in their overall strategies.
- With approx. 62% less cost, content marketing produces valuable leads when compared to conventional channels. Also, It generates 3x the number of leads.
- 50% of marketers said that content marketing plays a crucial role in fostering loyalty among their current customers.
Type of Content Marketing Services We Provide
Emails and Newsletters
Newsletters and emails are content-promoting tools primarily because they allow direct contact with the customers and make meaningful bond formation. The content of your e-mails will be made with this knowledge in mind. We make the most engaging message and subject line all of which have been tested and proven to work. Through monitoring the responses of your audience, you will be assured that your customers will keep coming back and therefore make the system work for you.
Videos and Webinars
Videos provide a visually interesting way to capture your audience’s attention and keep them engaged for a longer time. Moreover, videos and webinars allow giving a sneak peek of your products and concepts more compellingly compared to any text-based content. At our agency, we leverage this potential of videos and webinars to get to your audience. Our content marketing services excel in creating engaging pieces of video content that will surely resonate with your target audience.
Blog Writing
Although blogs may seem outdated, their impact is still strong. They're still a highly useful tool for regularly sharing information with your audience and showcasing your expertise. Blogs can bring out curiosity and interest and make them take prompt action. We can assist you in developing your blog from the ground up. From brainstorming to research and finally writing, we take care of every aspect.
Social Media Marketing
In the course of events, social media marketing can be effective if used in the right way. It builds a dialogue with your clients directly. At a time when it is increasingly difficult to build trust, social media channels provide a platform to earn trust and form lasting and engaging relationships with the perceived audience. Whether you want to get attention or make a good impression, we do the handling for you! By using custom strategies, creative copy, exciting visuals, and advertisements we will tell your brand’s story.
Whitepapers
Whitepapers are super important in business, especially in B2B because they show how knowledgeable and expert you are. We excel in doing the research and writing needed for them. Our whitepapers as one of the content marketing services, cover everything from coming up with ideas to doing research, writing, and designing. We can turn a popular blog post into a detailed whitepaper or start from scratch on a new topic – it's up to you!
Press Releases
Press releases are not merely stories about what your business does, instead, they create a narrative. Therefore, they must be carefully written to keep your brand and reputation strong and connect with people. We make sure to do all of this by using the right words and absolutely great timing.
Copywriting
Copywriting is a writing technique that is made of compelling and inspiring content which will make your audience understand and partake in the offered activity. In our content marketing agency, writing powers us to rivet people’s attention and to give information about what is essential. With thoughtful messages, we produce high-quality content that goes beyond simply informing; it also captivates readers, improves brand perception, generates brand loyalty and boosts sales.
Website Content
The website is the interface you use to meet with customers and educate them about your brand, product and services So that's exactly what we will do for you! We will create great website content to keep your visitors coming back and to help you accomplish your business goals. Our meticulous plan will produce content which will rank on search pages so that people you want to reach will easily find you.
How We Do It?
Our content marketing services are transparent. You tell us your expectations and we bring that to life. Following is the process we take your business through
Research!
We use expert tools (Google Analytics, AHREFS, etc) for comprehensively:
- Analyse competitors
- Match content with buyer journey challenges
- Identify and select keywords, both long-tail and short-tail
- Plan content schedules
Create Content
Expanding on research outcomes, we:
- Brainstorm appropriate content formats for diverse platforms
- Craft content optimised for search engines
- Adapt and adjust content for various platforms
Promote and Distribute
Directing traffic to created content via:
- Adapting content for platforms like Quora, Medium, etc
- Contributing guest posts
- Implementing email marketing tactics
- Pursuing digital PR strategies
Track, Assess, Refine and Improve
Use tools such as SEMRush and Google Analytics to:
- Assess the impact of content
- Identify consistently high-traffic content pieces and understand the reasons behind their success
- Determine channels with the highest conversion rates and analyse factors contributing to their effectiveness
Explore What We Have done
We have served over 100+ Clients Across the Globe, do check out our portfolio to know more about deliverables and quality!
Why Choose OptMum Digital a Content Marketing Company in India?
When you want to get your message out there in the crowded online world, picking the right team to help with content marketing is key. Here’s why you should choose us:
- Expertise: OptMum Digital, being one of the top-performing content marketing companies in India brings an extensive range of expertise in content marketing. With a team of smart marketers, we curate engaging and effective content strategies that will be customised to your specific needs.
- Customisation: We understand that one size never fits all, especially when we talk about content marketing. Then how differently do we do it? We present you with a customised offer based on your brand identity and targeting needs which will aid in maximising the impact while keeping you within the budget.
- Teamwork: Our company is a big supporter of making connections since we know how much impact teamwork has. We would like to be an integral part of your success story and we will operate at every step of the process: from strategy development to continuous optimisation, ensuring that we work together towards your goals and vision.
- Innovation: We use innovative approaches while exploring new ideas and platforms to keep your brand at the forefront. Letting you stay ahead of the curve is what makes us different from the others.
- Results-driven: Our work has always been on delivering tangible results for you and your businesses. Be it building your brand awareness, getting website traffic or boosting conversions, we have the minds to help you get to your goals.
Our Happy Clients
True Testimonials comes from Result!
Client Success Stories
Let’s look at how OptMum’s transformational graphic design services work in two compelling case studies.
In the case of Simply Farm Fresh, we faced the challenges of rebranding, B2C transformation and creating an online presence. OptMum Digital worked with them to develop a holistic strategy that included logo design and website development. The result was a unique brand identity and attractive packaging being loved by the end users.
Another OptMum Digital case study is that of Caribou World. We focus on creating a website that is easy to navigate for your users. Through modern and user-friendly website development, we presented the brand identity of Caribou World and its product offering.
These case studies show that OptMum Digital is committed to delivering custom solutions that drive success in the digital space.
frequently asked questions
Content marketing is everything from creating and sharing interesting pieces of content. This can include posts, blogs and videos which will let people know your business, retain their attention and get them interested in what you do. Your content out there will help in making connections with people in a meaningful way and turn them into happy customers.
Yes, OptMum Digital specializes in content distribution and promotion strategies. We employ targeted approaches to maximize your content's reach and engagement, ensuring it reaches the right audience at the right time. Our expertise ensures effective promotion across various channels, driving traffic and enhancing your brand's visibility.
OptMum Digital is integral in content creation, guiding from ideation to publishing. We brainstorm ideas, craft engaging content, ensure SEO optimization, and manage publication across platforms. Our expertise enhances visibility and audience engagement, driving your brand's success through compelling and strategic content strategies.
Yes, OptMum Digital provides ongoing content maintenance and updates to ensure your digital assets stay relevant, accurate, and engaging. Our team monitors performance metrics, updates content based on industry trends, and implements necessary optimizations to keep your online presence fresh and effective.
Content marketing is among the well-performing marketing tools that bring more people to your website, get them interested in what you do and help turn them into your loyal customers. In this way, it helps your brand get trusted, increases your sales and makes your business more successful.
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