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Doon Animal Welfare Foundation - Non-Profit Organization
The overall budget for ads has been ₹75,000/- per month, distributed across multiple campaigns, yielding ₹1,90,000/- in donations per month, leading to an ROAS of approximately 2.5.
Problem
Doon Animal Welfare Foundation struggled with raising sufficient daily donations to support their animal welfare activities. Despite their noble mission, they faced challenges in reaching potential donors effectively. Their existing digital presence was inadequate, limiting their outreach. They needed a robust strategy to amplify their donation campaigns and engage more supporters.
Strategy
OptMum Digital created targeted Meta Ads and Google Ads campaigns. We performed an in-depth competitive analysis, optimized their website, and conducted extensive keyword research for Google Ads. For Meta Ads, we researched engaging creatives and concepts to attract donors.
Solution
The strategic approach led to a significant increase in donations, allowing Doon Animal Welfare Foundation to better support their animal welfare activities. The improved digital presence and targeted ads effectively engaged potential donors. The overall budget for ads has been ₹75,000/- per month, distributed across multiple campaigns, yielding ₹1,90,000/- in donations per month, leading to an ROAS of approximately 2.5.
