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Improwise - Financial Consulting Company
The goal was to enhance lead generation and attract clients interested in financial consulting.
Problem
Improwise faced challenges in attracting new clients for their financial consulting services. Their existing digital marketing efforts were not yielding desired results. They needed a strategy to improve online visibility and generate quality leads. A more effective approach was required to reach potential clients and convert them.
Strategy
OptMum Digital launched a Meta Ads campaign for Improwise. We conducted an in-depth competitive analysis, optimized their website, and researched engaging creatives and concepts. The goal was to enhance lead generation and attract clients interested in financial consulting.
Solution
The Meta Ads campaign significantly improved lead generation for Improwise. Enhanced online visibility and engaging creatives attracted more quality leads. The overall budget for ads has been ₹22,500/- per month, distributed across multiple campaigns, yielding 60+ leads/calls per month and ₹81,000/- in revenue per month, leading to an ROAS of approximately 3.6.
