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KNSS - Cyber Security Coaching Business
The goal was to improve lead generation and attract students interested in cyber security coaching.
Problem
KNSS needed to generate more quality leads for their cyber security coaching programs. They struggled with low lead generation and limited online visibility. Their existing digital marketing efforts were not reaching the target audience effectively. A strategic approach was required to attract and convert potential students.
Strategy
OptMum Digital launched a targeted Google Ads campaign for KNSS. We performed an in-depth competitive analysis, optimized their website, created landing pages, and conducted detailed keyword research. The goal was to improve lead generation and attract students interested in cyber security coaching.
Solution
The targeted Google Ads campaign significantly enhanced lead generation for KNSS. Optimized landing pages and improved online visibility attracted more quality leads. The overall budget for ads has been ₹15,000/- per month, distributed across multiple campaigns, yielding 30+ leads/calls per month and ₹40,000/- in revenue per month, leading to an ROAS of approximately 2.6.
