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Little Leaders - Play School
The objective was to improve enrollment rates and attract more parents.
Problem
Little Leaders needed to increase enrollment and attract more parents to their play school. They struggled with low enrollment rates and limited online visibility. Their existing marketing efforts were not effectively reaching parents. A strategic approach was required to enhance their digital presence and attract more enrollments.
Strategy
OptMum Digital executed a Meta Ads campaign tailored to Little Leaders. We conducted an in-depth competitive analysis, optimized their website, and researched engaging creatives and concepts. The objective was to improve enrollment rates and attract more parents.
Solution
The Meta Ads campaign significantly boosted enrollment rates for Little Leaders. Enhanced online visibility and engaging creatives attracted more parents. The overall budget for ads has been ₹30,000/- per month, distributed across multiple campaigns, yielding 60+ leads/calls per month and ₹93,000/- in revenue per month, leading to an ROAS of approximately 3.1.
