Home >> Case Study >> Paid Ads >> Repairo – Appliance Repair
Repairo - Appliance Repair
The overall budget for ads has been ₹45,000/- per month, distributed across multiple campaigns, yielding 120+ leads/calls per month and ₹2,50,000/- in revenue per month, leading to an ROAS of approximately 5.5.
Problem
Repairo needed to increase their local business volume and establish a stronger presence in the competitive appliance repair market. They struggled with limited online visibility and low customer inquiries. Their existing marketing efforts were not yielding desired results. A more focused and strategic digital approach was required to attract and convert potential customers.
Strategy
OptMum Digital implemented a Google Ads campaign tailored to Repairo’s needs. We performed an in-depth competitive analysis, optimized their website, created landing pages, and conducted comprehensive keyword research. The goal was to enhance their online visibility and attract more local customers.
Solution
The tailored Google Ads campaign significantly boosted Repairo’s business, establishing them as a leading appliance repair service in their area. Enhanced online visibility and optimized landing pages improved customer inquiries. The overall budget for ads has been ₹72,000/- per month, distributed across multiple campaigns, yielding 350+ leads/calls per month and ₹4,90,000/- in revenue per month, leading to an ROAS of approximately 6.7.
