TUF (Tushar Ummat Fitness)

Increase local visibility in one months through our GMB Services

The Challenge

With to the online space oversaturated with brands selling traditional clothing, Manyavar was on a mission to rank for generic competitive keywords such as “Wedding Dresses for Men,” “Sherwani,” “Kurta Jacket,” and “Engagement Dress for Men”, that too, in the Top 5 positions.

The Objective

TUF’s set out with the goal to establish an organic presence on SEPRs. To make this a reality, the following objectives were laid down:

- Improve Organic Ranking
- Increase Organic Click Share
- Improve Sessions

Solution

With these challenges and objectives in mind, a well-rounded strategy was formed to take the website’s SEO health and performance to the next level. It consisted of the following measures:

Ensure Google bots are able to crawl the website properly
Increase internal links across the website
Improve ranking for all non-brand keywords
Create and Optimize landing pages based on the upcoming festivals
Earlier we observed that Top Navigation Structure was not proper and there were issues like:

1. Irrelevant Anchor Text
2. Anchor Text linking to incorrect URL
Based on Search Volume Analysis, we recommended new Top Navigation with proper Anchor Text