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The Resolute Academy - Special child School e
Improving Website Visibility and Increasing Organic Clicks
Project Overview:
Two years ago, The Resolute Academy, a special child school in Gurgaon dedicated to supporting children with autism and special needs, approached us with a vision — to increase awareness about their services and reach more parents looking for quality special education. At the time, the academy did not have an online presence, making it difficult for families in Gurgaon to find them or learn about their programs.
Problem
- No Online Presence: The Resolute Academy lacked a website and Google My Business (GMB) profile, making it invisible in local searches.
- Low Awareness: Parents searching online for special education schools or autism support centres in Gurgaon couldn’t find the academy.
- High Competition: The special education sector in Gurgaon is growing, with multiple schools competing for visibility and trust.
Strategy by OptMum Digital Marketing:
Understanding the sensitive and significant nature of The Resolute Academy’s mission, we built their digital presence from scratch and implemented a strong Local SEO strategy to help them connect with the right audience.
1. Keyword Research and Local SEO:
Conducted detailed keyword research focused on local intent (Gurgaon Base keyword Research) and relevant searches for special child education and autism support. We have done Hypers local marketing Approach and advanced keyword research.
Targeted high-impact keywords such as:
Best special child school in Gurgaon
Best special education school in Gurgaon
Special education school in Gurgaon
School in Gurgaon offering special education
School for autism in Gurgaon
Autism school in Gurgaon
Optimised the website content, meta tags, headings, and internal linking to align with these terms.
2. Website Development:
Designed and developed a user-friendly website that clearly communicates the academy’s values, services, and inclusive approach.
Ensured the website was mobile-friendly, SEO-optimised, and accessible for all users.
3. Google My Business (GMB) Setup and Optimisation:
Created a complete and verified GMB profile with accurate details, engaging photos, and regular updates.
Added local keywords and service information to improve visibility in Gurgaon-based searches.
Encouraged parents to share genuine feedback and positive experiences to strengthen credibility.
4. Local Content Marketing:
Created locally focused content, including informative blogs, FAQs, and service pages to address common parent concerns.
Highlighted the academy’s expertise in autism education, special needs support, and inclusive learning.
Solution
Within two years, The Resolute Academy achieved remarkable progress through consistent Local SEO efforts and improved online credibility.
Improved Keyword Rankings: The academy now ranks prominently on Google for major local keywords such as Best special child school in Gurgaon and School for autism in Gurgaon.
40–50% Growth in Leads: Compared to last year, the academy has seen a 40–50% increase in website visits, calls, and admission enquiries.
Established Local Visibility: The new website and active GMB profile significantly enhanced the school’s visibility in Gurgaon’s education searches.
Enhanced Trust and Credibility: Positive reviews and informative content helped position The Resolute Academy as a reliable and compassionate institution for special education.
The success of The Resolute Academy showcases the power of building a strong digital foundation and executing a consistent Local SEO strategy. By developing their online presence from scratch — including a website, GMB setup, and focused keyword strategy — we helped the academy connect with parents who truly needed their support. The growth in leads, keyword rankings, and visibility reflects how meaningful results can be achieved when genuine purpose meets strategic online efforts.
