Home >> Case Study >> seo >> Duke Soaps – Bath soaps manufacturer Website
Duke Soaps - Bath soaps manufacturer Website
The goal was to increase inquiries and attract more customers.
Project Overview:
Duke Soaps is a well-known name in the soap manufacturing industry, producing a variety of products including bath soaps, herbal soaps, toilet soaps, hotel soaps, and neem soaps. Despite offering high-quality products, Duke Soaps was not achieving enough online visibility. Their website was not receiving traffic, which affected brand recognition and potential sales.
Problem
The main challenge Duke Soaps faced was the lack of online visibility and traffic. The website wasn’t ranking for important keywords such as bath soaps manufacturers, hotel soap manufacturers, herbal soap manufacturers, neem soaps manufacturers, and toilet soap manufacturers. Without a proper SEO setup, potential clients couldn’t find Duke Soaps online. As a result, inquiries were low and their digital presence was almost nonexistent.
Strategy
OptMum Digital Marketing implemented a thorough SEO strategy, similar to the successful approach used for other clients. Here’s what we did for Duke Soaps:
- Website Audit:
- Conducted a full technical audit to identify issues like slow loading, missing meta tags, poor mobile usability, and improper indexing.
- Technical Fixes & Website Improvements:
- Fixed all backend issues, improved site structure, ensured mobile compatibility, and optimized page loading speed.
- On-Page SEO Enhancements:
- Optimized title tags, headings, meta descriptions, and image alt texts.
- Incorporated high-value keywords such as herbal soap manufacturers, toilet soap manufacturers, and neem soaps manufacturers across relevant pages.
- Content Updates and Additions:
- Updated existing content and added new pages to highlight Duke’s range of soap products.
- Ensured that each product category was clearly explained to improve user engagement and search relevance.
- Inquiry Form Integration:
- Added a simple and user-friendly inquiry form to help potential customers easily connect with the company.
- Quality Backlinks Creation:
- Built high-quality backlinks from relevant industry websites and blogs to increase domain authority and referral traffic.
- Search Engine Optimization for Google and Users:
- Balanced content for both users and search engines to enhance relevance and clarity.
- Included industry keywords to improve ranking and visibility.
Result
Within weeks of implementation, Duke Soaps saw a significant improvement in their online presence:
- Increased rankings for important keywords such as:
- Bath soaps manufacturers
- Hotel soap manufacturers
- Herbal soap manufacturers
- Neem soaps manufacturers
- Toilet soap manufacturers
- Higher organic traffic to the website.
- More inquiries and improved brand recognition.
- Better user experience with a clean, fast, and mobile-optimized website.
