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R2 Net

Home >> Case Study >> SEO>> R2Net – Internet Services provider website 

R2Net - Internet Services Provider Website

Improving Website Visibility and Increasing Organic Clicks

Project Overview:

Project Name: R2Net
 Industry: Internet Service Provider (Broadband, WiFi & Internet Leased Line)
 Location: Gurgaon, Delhi, Noida, Faridabad
 Project Start Date: 12th August 2025
 Objective: Improve online presence, generate inquiries, and increase visibility for internet services

Since 12th August 2025, we have been working with R2Net for the past 8 months, consistently improving their website performance and search visibility.

Problem

R2Net had an existing website, but it was outdated and not optimized for performance or search engines. Due to this, the business faced several challenges:

➤ Poor website design and user experience

➤ Low or no visibility on search engines

➤ No keyword rankings

➤ Very limited inquiries and organic traffic

➤ Technical issues affecting performance and indexing

Before starting SEO, it was clear that the website itself needed improvement to support long-term growth.

Strategy by OptMum Digital Marketing:

1. Website Redesign & Development

  •   Designed and developed a completely new website with a modern layout
  • Improved user experience with clear navigation and service structure
  • Made the website mobile-friendly and fast-loading
  • Ensured the new design aligned with user intent and service clarity

2. Comprehensive Website Audit

  • Identified technical issues such as slow speed, poor responsiveness, and indexing gaps
  • Fixed crawl errors and improved site accessibility
  • Set up and configured Google Search Console for better tracking

3. On-Page SEO Optimization

  • Integrated high-impact keywords related to broadband, WiFi, and leased line services
  • Optimized meta titles, descriptions, headings, and images
  • Improved internal linking and overall site structure

4. Location-Focused Strategy

  • Created dedicated landing pages for Gurgaon, Delhi, Noida, and Faridabad
  • Targeted location-based keywords like:
    • broadband service in Gurgaon
    • WiFi provider in Noida
    • internet leased line in Delhi
  • Focused on capturing local search traffic

5. Content Development

  • Developed SEO-friendly service pages for each offering
  • Added location-based content to improve relevance
  • Ensured content clearly explained services and benefits to users

6. Technical Fixes

  • Improved page loading speed across devices
  • Enhanced mobile usability for better engagement
  • Submitted XML sitemap and optimized robots.txt for better crawling

7. Backlink Building

  • Built quality backlinks from relevant directories and platforms
  • Increased domain credibility and authority
  • Helped improve search engine trust and rankings

Result

  1. Increased organic traffic by 50% within a 8 months of span
  2. Improved keyword rankings by 60% across target locations
  3. Boosted website inquiries by 40% after SEO implementation
  4. Enhanced local visibility by 55% on Google search.
  5. Increased impressions on Google by 70%
  6. Achieved first-page rankings for 20+ targeted keywords
  7. Improved overall website performance score by 50%
R2net

Keywords Improvement

Since July 2025, we have been working with R2Net for the past 8 months, consistently improving their website performance and search visibility.

R2 Net