SEO vs SMO: Which One Drives Better Results | OptMum Digital
SEO VS SMO In Digital Marketing, several strategies are used. They are crafted primarily to drive website traffic. They also help to boost brand awareness and enhance conversions. What role do SEO and SMO In Digital Marketing play? Among the lot, the two are the most common methods. The latest statistics as of 2024 end […]
WHERE TO INVEST IN DIGITAL MARKETING IF YOUR BUDGET IS LIMITED
Digital Marketing for businesses is a boon. It has become in a rapidly evolving digital landscape an integral part of any business strategy. Be it a start-up or established business, it is useful. Recent survey findings reveal a significant number of 60 plus percent small businesses leverage digital marketing to lure customers. Many among them […]
SEO VS PPC For E-COMMERCE SALES AND BRANDS
SEO VS PPC FOR E-COMMERCE BRANDS Digital Marketing in the competitive world of e-commerce is vital. It helps drive traffic, boost sales, and establish a strong online presence. SEO and PPC are two very common methods. They increase website visibility and attract customers. SEO VS PPC for e-commerce sales – which one is better? SEO […]
WHY DO YOU NEED TO INVEST IN SEO?
As of 2024 68 percent online experiences start with a search engine – BRIGHTEDGE. SEO drives 1,000 percent more traffic than organic social media – BRIGHTEDGE. SEO leads have a 14.6 percent close rate. – HUBSPOT. 60 percent marketers say that inbound traffic that is, SEO, Blog Content, etc, remains their highest quality source of […]
SEO or Paid Ads, which is Better for Generating Leads for My B2B Business?
When generating leads, B2B businesses continually face conflicting challenges. Are you a B2B business? If so, choose between Search Engine Optimization techniques and Pay-Per-Click advertising. Both offer good value for money. They drive traffic and increase conversions. However, their approach is different. Understand how they differ. This will help you make an informed decision on […]
