Home >> Case Study >> SEO>> – XMovers – Springfield removalist Website
XMovers - Springfield removalist Website
The goal was to increase inquiries and Strong online presence .
Client Overview:
Industry: Removalist Services (Residential & Commercial)
Location: Australia (Brisbane, Springfield, Gold Coast)
Objective: Increase organic traffic and visibility for a newly launched website
Problem
XMovers had recently launched their website with the aim of attracting customers across various cities in Australia. However, they struggled with:
- Low or no visibility on search engines
- Zero keyword rankings
- No inquiries or organic traffic
Being in a highly competitive industry, it was crucial for XMovers to be found online by users searching for removalist services.
Strategy
1. Comprehensive Website Audit
- Identified technical errors such as slow speed, poor mobile responsiveness, and indexing issues
- Resolved crawl and indexing problems through Google Search Console setup
2. On-Page SEO Optimization
- Integrated high-impact keywords specific to removalist services in Australia
- Optimized meta titles, descriptions, headers, and images
- Improved site structure and internal linking
3. Location-Focused Strategy
- Created landing pages targeting specific cities like Gold Coast, Brisbane, etc.
- Targeted keywords such as “removalist in springfield” and “office movers Gold Coast”
4. Content Development
- Added SEO-friendly service pages and city-specific content
- Published helpful blog articles such as moving tips and checklists
5. Technical Fixes
- Enhanced mobile usability and page load speed
- Submitted XML sitemap and robots.txt for improved crawling
6. Backlink Building
- Secured quality backlinks from relevant Australian directories and blogs
- Increased domain authority and generated referral traffic
7. Local SEO Setup
- Created and optimized Google My Business listing
- Added business to local Australian directories and gathered client reviews
Result
✅ Improved keyword rankings across various Australian cities
✅ Organic traffic growth month over month
✅ Increased number of quote requests and inquiries
✅ Higher visibility in local search and Google Maps
