Home >> Case Study >> SEO >> Organic Revenue Growth for Frontier Biscuit
Brand Overview
Client: Frontier Biscuit (https://frontierbiscuit.com/)
Industry: Food & Beverage / Bakery
Agency: OptMum Digital Marketing
Timeline: February 2024 – March 2026
Frontier Biscuit is an established brand offering high-quality cookies, snacks, and bakery products. They serve a wide customer base looking for premium treats and business opportunities in the food sector.
The Objective
In February 2024, OptMum Digital Marketing began a comprehensive SEO and e-commerce optimization campaign for Frontier Biscuit. The main goal was to drive higher organic traffic, increase direct sales on their Shopify store, and improve visibility for high-value business terms.
The Challenge
The online bakery and snack market features heavy competition. At the start of 2024, Frontier Biscuit needed a stronger digital presence to capture consumer search intent and B2B inquiries. They required a strategy that could rank their core products while attracting potential partners interested in franchise opportunities.
Our Strategy
OptMum Digital Marketing built an aggressive, sales-driven SEO campaign targeting retail consumers and business partners.
- Keyword Targeting & Content Expansion: We expanded the site's content to capture highly specific search terms. This included optimizing category pages for core bakery items and developing content around high-intent business terms like "Snacks Franchise." We also captured seasonal search traffic by targeting timely keywords such as "Navratri Biscuits" to drive short-term sales spikes.
- Technical & E-commerce SEO: We optimized the Shopify platform for faster load times and better indexability. We refined product meta titles and descriptions to improve click-through rates directly from search engine result pages.
- Conversion Rate Optimization: By improving the user experience and checkout flow, we aimed to turn the increased organic traffic into direct, measurable sales.
The Results
Over 26 months, OptMum Digital Marketing successfully scaled Frontier Biscuit's online presence, generating a substantial increase in traffic and revenue.
- Massive Search Visibility: Total Search Console impressions reached 6.57 Million, driving 143,000 total clicks with a strong average position of 8.
- Consistent Traffic Gains: Organic traffic surged from 3,346 monthly visits in February 2024 to consistent peaks above 17,000 visits during high-demand months.
- Exponential Shopify Revenue: The SEO strategy directly impacted the bottom line. Over the campaign period, the Shopify store recorded 344.7K total sessions (a 1,400% increase), resulting in 5,092 total orders. This translated to ₹3.96 Million in total sales (a 2,200% increase), alongside a 49% improvement in the store's conversion rate, bringing it to a solid 1.4%.
Performance Data (February 2024 - March 2026)
Conclusion
By combining targeted keyword optimization for consumer and franchise terms with direct e-commerce improvements, OptMum Digital Marketing turned Frontier Biscuit's website into a major revenue generator. The impressive growth in Shopify sales and sustained organic traffic highlights the effectiveness of a comprehensive digital strategy.