Effective Date: 10/06/2026

1. Introduction
OptMum Digital Marketing ("OptMum Digital", "we", "our", or "us") respects your privacy and is committed to protecting your personal data in accordance with applicable laws, including the Digital Personal Data Protection Act, 2023 (DPDP Act).

This Privacy Policy explains how we collect, use, store, process, and protect personal information obtained through our website, advertisements, forms, social media platforms, and client engagements.

2. Information We Collect
We may collect:

• Name
• Email Address
• Mobile Number
• Company Name
• Website URL
• Business Information
• Marketing Preferences
• IP Address
• Device Information
• Website Usage Data

3. Purpose of Data Collection
We collect personal information for:

• Responding to enquiries
• Providing digital marketing services
• Lead generation activities
• Customer support
• Sending proposals and quotations
• Website analytics
• Marketing communications
• Service improvements

4. Legal Basis
Personal data is processed based on:

• User consent
• Contractual requirements
• Compliance with applicable laws
• Legitimate business interests

5. Data Sharing
We may share data with:

• Advertising Platforms (Google Ads, Meta Ads, LinkedIn Ads)
• CRM Providers
• Website Hosting Providers
• Analytics Platforms
• Email Marketing Platforms
• Service Partners engaged for project execution

We do not sell personal data.

6. Data Security
We implement reasonable technical and organizational measures to protect personal data from unauthorized access, misuse, disclosure, alteration, or destruction.

7. Data Retention
Personal data is retained only as long as necessary to fulfill the purpose for which it was collected or as required by applicable law.

8. Your Rights
You may request:

• Access to your data
• Correction of inaccurate information
• Withdrawal of consent
• Deletion of personal data
• Information regarding data processing activities

9. Contact Information
For privacy-related requests, contact - Email: info@optmumdigital.com

10. Updates
This Privacy Policy may be updated periodically. Continued use of our services constitutes acceptance of any revised policy.