Home >> Case Study >> Paid Ads >> Thikedaar Case Study
Thikedaar Meta Ads Case Study
Problem
The home construction brand aimed to scale lead generation through Meta Ads but faced multiple growth challenges. Existing campaigns were generating inconsistent lead quality, limited daily enquiries, and difficulty maintaining performance while increasing budgets. Broad audience targeting and rising competition in the construction industry further impacted scalability and conversion quality.
Strategy
OptMum Digital implemented a structured Meta Ads scaling strategy focused on sustainable lead growth and improved lead quality.
Our approach included:
- Gradual and performance-based budget scaling
- Multi-city targeting across Tier-1 & Tier-2 locations
- High-converting image creatives & reel campaigns
- Aspirational messaging focused on dream home construction
- Audience optimization based on real estate & construction interests
- High-intent lead filtering & form optimization
- Continuous campaign monitoring and creative testing
Targeted locations included:
Delhi, Gurugram, Noida, Greater Noida, Ranchi, Patna, Muzaffarpur, and Darbhanga.
The objective was to build a scalable Meta Ads funnel capable of generating consistent, high-quality construction leads across multiple regions.
Solution
The optimized Meta Ads strategy successfully scaled lead generation while maintaining strong lead quality and stable campaign performance.
Results Achieved:
- 9X Increase in Monthly Ad Spend Scaling
- Significant Growth in Daily Lead Volume
- Improved Lead Quality from High-Intent Audiences
- Better Cost Efficiency Across Multiple Cities
- Stable & Optimized CPL During Scaling
CPL Performance Trend:
- October: ₹84 CPL
- January: ₹176 CPL (quality-focused optimization phase)
- February: ₹157 CPL (improved post-optimization performance)
The campaigns proved that strategic scaling, audience refinement, and continuous optimization can drive sustainable growth for home construction brands through Meta Ads.