Total Internet users worldwide as of October, 2024, was 5.52 billion plus users. This makes up around 67.5 percent of the world’s population. 5.22 billion of these were social media sites users.
Individuals on average spend daily on social media 2 hours & 19 minutes. This makes up their 14 percent working hours. They engaged with seven platforms approximately each month.
The stats clearly show that popular platforms present an unbelievable business marketing opportunity and build a robust online presence.
In 2025, as a dominant force in business marketing, social platforms will continue their leading role. The year will likely see new platforms emerging and existing ones evolving.
Most Popular Platforms For Business Promotion
There are many social media sites. But as they say there are some a shade better than the rest.
The following will in 2025 which are those platforms.
With 2.8 billion plus active users worldwide, it’s amongst the most powerful social media sites. It provides a diverse audience reach that can be creatively leveraged by using its array of marketing features. If done accordingly, they help your business reach its goals.
Key Features
- Business Pages: Dedicated business profile can be created. They can be used to showcase products/services, and brand personality.
- Facebook Ads: Highly specific demographics can be targeted. This can be done based on location, interests, behaviors, and more.
- Marketplace: Products can be sold directly to target-audience.
- Groups: Potential customers can be engaged through creating or participating in niche Facebook Groups.
- Event Promotion: Webinars, Sales Events, Product Launches, or other business activities can be promoted.
Ideal For
- Local Businesses looking to target nearby customers.
- e-Brands looking to build through regular interactions an engaged community.
- Ecommerce Businesses looking to run highly targeted advertising campaigns.
It’s among the most popular platforms for visual storytelling and engagement. This can be especially for those in visually-driven industries. Industries like fashion, beauty, home décor, etc, with emphasis on visuals.
Businesses can creatively present their offerings. They can also tell their brand story. This will help to connect in a meaningful way with audiences.
Key Features
- Instagram Shopping: Storefront can be set-up directly on Instagram profile. Products can later be tagged in posts and stories.
- Stories And Reels: Short-form video content can be used. They help to highlight offerings, behind-the-scenes moments, and promotions.
- Influencer Marketing: Facilities collaboration with influencers. INSTAGRAM has a vast number of influencer users. They help to reach new audiences.
- Insights: Valuable Analytics help to track engagement, impressions, and conversion rates.
Ideal For
- Businesses in visual-centric industries.
- Brands targeting younger demographics like GEN Z and millennials.
- Influencer Marketing and collaborations. They help expand business reach.
It’s made for B2B marketing and networking
LinkedIn offers for B2B businesses a powerful platform. Even professionals, and companies can use it. They help to build credibility and widen their network can use it.
With 900 plus million active users, it offers a targeted environment. Businesses can leverage it to engage with decision-makers. This will help generate leads and share industry insights.
Key Features
- Company Pages: Creates professional company profile. They help highlight brand’s products/services, and achievements.
- Linkedin Ads: Advance targeting options are available. They can be used to reach the right audience. This can be done based on job titles, industries, skills, and more.
- Content Sharing: Helps share long-form content. Like articles, industry reports, etc. They help to establish thought leadership.
- Networking And Lead Generation: Helps to connect with potential customers. And also, partners, and influencers in your line of industry.
Ideal For
- B2B Businesses and Professional Services Companies.
- Companies looking to establish industry authority and credibility.
- Businesses focused on lead generation and networking.
Tik Tok
Its centered around short-form, engaging video content, This makes it hugely popular among GEN Z users. This helps businesses looking to connect with younger, tech-savvy consumers
Key Features
- TikTok Ads: Offers several ad formats. This includes Branded Hashtags, and Feed Ads. And also, sponsored challenges.
- Creator Partnerships: Facilitates collaboration. Your business can collaborate with content creators and influencers. This helps to promote to a wider audience products/services.
- Viral Potential: Creative, engaging content is greatly favored by TIK TOK’s algorithm. The content can quickly go viral. This helps businesses to gain massive exposure.
- TikTok Shopping: Shopping features allow businesses to sell through the app directly to the consumers.
Ideal For
- Businesses targeting GEN Z and younger millennials.
- Brands can reach out to younger audiences with fun, viral content and trends.
- E-Commerce businesses looking to drive through social platforms direct sales.
Youtube
The perfect go-to platform for long-form video content and promote video marketing.
Businesses leveraging it can engage their audiences. Engage through product demos and tutorials. In many cases, even behind-the-scenes content. It’s 2 billion plus active users will help your business reach a global audience.
Key Features
- Youtube Ads: Varied ad formats can be used. To promote business and offerings. Formats like Skippable & Non-Skippable Video Ads; and Banner Ads. And also, Sponsored Content.
- Live Streaming: Best leveraged for product launches. In many cases, even special announcements, or Q&A sessions.
- SEO Benefits: Video content can rank in search results. This will improve your overall SEO efforts.
- Monetization: Revenue can be generated. This is through ad placements, and affiliate marketing. In many cases, even sponsored content.
Ideal For
- Businesses with the resources to create high-class video content.
- Brands looking for long-term consistent engagement with their audience.
- Companies looking to drive through video organic traffic and SEO benefits.
X (Formerly Twitter)
For real engagement and thought leadership, use X. Its real-time nature suits businesses wanting to engage in an informal yet informative manner with their audience.
Key Features
Hashtags:
- Use relevant hashtags. They help increase your content visibility.
- Join trending conversations.
Twitter Ads:
- Run promoted tweets and campaigns. They help reach targeted audience with sponsored content.
- Customer Support: Encourages interaction. Support team can respond to customer queries and offer timely support.
- Influencer Partnerships: Collaborate with X Influencers. They help to promote your brand’s message.
Ideal For
- Businesses looking to engage in real-time conversations and trending topics.
- Brands aiming to build themselves as industry thought leaders.
- Companies that value customer feedback and support on social media.
A unique platform, it focuses on discovery and inspiration with visual content. Especially popular in industries like fashion, home décor, food, and lifestyle, it has millions of active users.
Its best used to promote products/services in an inspiring, creative way.
Key Features
- Pinterest Ads: Promote your pins. They reach users searching for products similar to yours.
- Rich Pins: Add to your pins additional information. Like product availability, descriptions, and pricing.
- Pinterest Analytics: Track engagement and performance. They help optimize your marketing strategies.
- Shoppable Pins: Allow users to buy products direct from the platform.
Ideal For
- E-Commerce businesses in visually driven industries. Like fashion, home décor, etc.
- Brands looking to on a deeper level inspire and connect with users
- Businesses targeting women. Pinterest has majorly female user base.
How To Use Social Platforms In 2025?
The following strategies on popular platforms ensure your business success.
- Tailor Platform-centric Content: All social media sites have their own unique audience base. Hence, to cater to their preferences, tailor your content and make the most of marketing efforts. On Instagram for instance, focus on quality visuals with creative stories. Likewise, on LinkedIn, focus on thought leadership and professional expertise.
- Leverage Paid Advertising: Organic reach are still valuable. Paid advertising on other hand is an essential to accelerate brand growth. Popular platforms like LinkedIn, etc, offer powerful advertising mechanisms . They help target specific audiences based on demographics, interests, and behaviors.
- Engage With Audience Regularly: Social media is also about building relationships. Take the opportunity to engage your followers. Do this by responding to their comments like posts and sharing user-generated content. They help to build a community around your brand. This can drive loyalty and enhance your success chances.
- Monitor Analytics And Adjust Your Strategy: Most popular platforms provide critical analytics tools. They help to track your performance. Use them to regularly monitor your metrics and adjust your content and strategies later. This will help to make sure they are meeting your business goals.
Conclusion
Maintaining in 2025 an active and strategic social media presence is imperative. Popular platforms like Instagram, etc, provide incredible opportunities to engage your audience, and market and grow your business.
By cleverly leveraging their features and benefits, your business can create targeted strategies. They help you stand out in a competitive business setting.
Leading digital marketing agency, OptMum Digital offers a comprehensive range of marketing channels solutions. By focusing on the right marketing channels and analytics, your business can harness social media sites power to drive meaningful results.
