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AMIHA Interior Design Case Study
Problem
AMIHA Interior Design was struggling to generate consistent premium-quality leads through Meta Ads. Their existing campaigns were resulting in high CPL, low engagement, and enquiries from audiences that were not aligned with their luxury interior services. Despite ongoing ad spend, consultation bookings and conversion quality remained inconsistent.
Strategy
OptMum Digital implemented a performance-driven Meta Ads strategy tailored specifically for premium interior design audiences. We conducted audience research, competitor analysis, and extensive creative testing to identify high-converting
messaging and visuals.
- Our strategy included:
• Luxury-focused audience targeting
• High-performing reel creatives & transformation videos
• Premium positioning ad copies
• Optimized instant lead forms with qualification questions
• Retargeting campaigns for warm audiences
• Continuous campaign optimization & scaling
The primary objective was to improve lead quality while reducing acquisition costs and increasing consultation bookings.
Solution
The optimized Meta Ads funnel significantly improved lead generation performance for AMIHA Interior Design. With strategic creative testing, refined targeting, and premium messaging, the campaigns attracted more relevant and high-intent customers.
- Results Achieved:
• 3X Increase in Qualified Leads
• 40% Reduction in CPL
• Higher Consultation Booking Rate
• Improved Premium Lead Quality
• Better Lead-to-Conversion Ratio
The campaigns successfully created a scalable and profitable lead generation system for the brand.