Achieved 3X Leads Growth with 40% Lower CPL Using Google Search Ads
Repairo - Home Appliance Repair Service Provider
About the Client
Repairo is a leading home appliance repair service provider offering doorstep repair services for ACs, washing machines, refrigerators, and more across local service areas.
AC Repair
Washing Machine
Refrigerator
3X
Leads Growth
-40%
Lower CPL
+200%
Call Conversions
85%
Less Wasted Spend
The Challenge
High CPL
Client was running Google Ads, but budget waste due to irrelevant clicks
Low Conversion
Not converting even on high-intent searches
Broad Keywords
Keywords too broad → wasting budget
Generic Ad Copies
No proper keyword segmentation + Generic ad copies (no strong hook)
Landing Page Issue
Landing page not conversion optimized
Objectives
High-Intent Leads
Generate qualified leads
Reduce CPL
Lower cost per lead
Local Dominance
Top position in local search
Scalable Structure
Build Google Ads structure
Strategy Implemented
1. Keyword Strategy (CORE 🔥)
- Targeted high-intent keywords:
- “AC repair near me”
- “washing machine repair service”
- Removed broad keywords
- Focused on Exact + Phrase match
- Aggressively added negative keywords
2. Campaign Structuring
- Separate ad groups by services:
- AC Repair | Washing Machine | Refrigerator
- Location-based targeting (city specific)
- Budget allocation based on performance
3. Ad Copy Optimization
- Pain-point based headlines:
- “Same Day AC Repair”
- “Visit Charges ₹199 Only”
- Strong CTA: “Call Now” | “Book Service Today”
- Trust signals: “All Brands Repair” | “Expert Technicians”
4. Landing Page + Tracking
- Clear CTA buttons (Call/WhatsApp)
- Service-wise sections
- Trust elements (reviews, guarantees)
- Fast loading speed
- Call tracking + Form tracking setup
Proof of Performance
Google Ads Dashboard
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Search Terms Report
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CPL Comparison
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Results Achieved
3X
Increase in Qualified Leads
40%
Reduction in CPL
+247%
Call Conversions Increased
-68%
Wasted Spend Reduced
Key Takeaways
Google Search = High Intent
High conversion potential
Keyword Targeting is Everything
Precise targeting wins
Negative Keywords Save Budget
Stop irrelevant traffic
Ad Copy Impacts CTR & Leads
Strong hooks convert
Speed + CTA Matters Most
Local service ads
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