Google Business Profile (GBP) in May 2025, continues to evolve. It has introduced new features and enhancements. That helps businesses to more effectively connect with customers.
OVERVIEW OF LATEST MAY 2025 UPDATE OF GOOGLE BUSINESS PROFILE
AI-POWERED BUSINESS DESCRIPTIONS WITH GEMINI
Google has introduced Gemini. It’s an Ai-powered tool that
- Assists businesses. To craft compelling business descriptions.
- Analyzes existing profile and website content. To generate optimized descriptions that resonates with your target-audience.
This tool although not yet available to all users, is a valuable resource. It especially benefits those looking to enhance their GBP presence.
ENHANCED REVIEW MANAGEMENT
Managing customer reviews has now become more streamlined. Business owners can now sort reviews by
- Rating of date. This makes it easier to monitor feedback and engage with customers.
- Responding directly within the GBP dashboard. This fosters stronger relationships. They also help maintain a positive online reputation.
REAL-TIME RESERVATIONS VIA ‘RESERVE WITH GOOGLE’
Restaurants and service-based businesses can now offer real-time reservations. This can be done through GBP’s integration with “Reserve with Google.”
- Customers’ can book available time slots. Directly from their profile by adjusting date, time, and party size as needed.
- Partner with a supported scheduling provider. To active this feature. They ensure the GBP is set-up properly.
DIRECT MESSAGING VIA WHATSAPP AND TEXT
Google business profile now supports direct messaging. This it does through Whatsapp and Text, allowing customers to contact businesses directly from Google Search. This feature enhances accessibility and responsiveness. They allow businesses to engage with customers more effectively.
To enable this,
- Go to your Business Profile.
- Click “Edit Profile.”
- Click “Business Information.”
- Select “Contact.”
- Choose either “Text Message”, or “Whatsapp.”
- Enter your “Business Information.” Then, select ‘Contact.’
- Choose either “Tech Message”, or “Whatsapp.”
- Enter your phone number or whatsapp URL. Then, save the changes.
ENHANCED VISUAL CONTENT AND 3D MAPPING
Visual content plays in engaging customers a critical role.
Google business profile in 2025 emphasizes the importance of high-quality images, videos, and 3D tours.
Businesses are encouraged to regularly update their visual content. This provides an immersive experience. They also help customers to explore their offerings before visiting them in-person.
VISUAL SEARCH OPTIMIZATION WITH GOOGLE LENS
Google Lens to support video or voice searches, has expanded its capabilities.
They underscore the importance of consistent and optimized visual content. That’s because users are increasingly relying on image-based searches to find businesses and services.
AI-DRIVEN REVIEW AND Q&A MANAGEMENT
Google has integrated AI tools. They assist businesses to manage reviews and customer queries.
These tools can
- Automatically respond to common inquires.
- Flag inappropriate comments.
- Ensure with customers, timely and appropriate interactions.
INTERACTIVE POSTS AND PROMOTIONS
GBP now offers for interactive posts enhanced options. They allow businesses to share clickable offers, event RSVPs, and direct booking options.
These features
- Facilitate real-time engagement.
- Encourage customers. To take immediate actions. Like signing-up for events or claiming limited-time offers.
SUSTAINABILITY AND DEI ATTRIBUTES
Businesses can now thanks to Google business profile, highlight their sustainability efforts; and diversity, equity, and inclusion (DEI) initiatives.
Attributes like “Women’s Led”, “Black-Owned”, and “LGBTQ+friendly”, can be displayed. They help businesses showcase their commitment to these important values.
ENHANCED MESSAGING FEATURES
The messaging feature in GBP has been improved. They now allow businesses to respond to customers inquiries more efficiently.
An auto-reply option is now when your business is closed, available. This ensures customers get timely responses even outside of operating hours.
IMPROVED PHOTO AND VIDEO UPLOADS
Uploading photos and videos to your Google business profile has now become more straightforward. This is a boon to business owners.
The new enhanced feature
- Allows direct uploading of videos. This includes behind-the-scenes footage, special deals, or customer testimonials.
- Makes profile more engaging and authentic. They help to build trust with potential customers.
GOOGLE REVIEWS REACT EMOJIS
This is a new feature. That allows businesses to engage more interactively with customer reviews. Now they can react by using emojis like a heart, prayer, or fire. This feature however is currently available on Google Maps. They offer a more social way to acknowledge customers.
ENHANCED VERIFICATION AND SPAM PREVENTION
Another remarkable feature introduced by Google. They help to combat fake profiles and spam listings.
Verification process has now been tightened.
Business owners may now be required to provide more detailed proof of ownership. Like utility bills or even video verification of the location.
Long-standing profiles may also need to undergo re-verification. This helps to maintain authenticity.
OPTIMIZED PROFILE INFORMATION
Completing all available fields in your Google business profile profile can improve visibility in AI-driven search results. Fields like amenities, sustainability details, etc. Additionally, use keyword-rich descriptions and regularly update your profile with relevant details. They ensure that your business remains in local search rankings, competitive.
➡️ Read More :- WHAT’S THE LATEST FEATURES IN GOOGLE BUSINESS PROFILE 2025?
