Google in 2025 introduced for Google Business Profile (GBP), an enhanced video verification process. The aim is to bolster business listings’ authenticity and trustworthiness. This update is for small businesses significant. As it directly impacts their online visibility and credibility.
GOOGLE BUSINESS PROFILE VIDEO VERIFICATION
It is a method that allows business owners to submit a video. That confirms their business’s authenticity and legitimacy. The process is part of Google’s wider initiative. That ensures all businesses listed on its platform are genuine and accurately represented.
RECENT UPDATES TO THE VIDEO VERIFICATION PROCESS
Google refined video verification process provides clearer feedback to businesses. Instead of generic rejection notices, businesses now
- Receive detailed emails. That outlines specific issues with their video submission.
- Understand exactly what is missing or incorrect. Enabling them to make requisite adjustments in future submissions.
HOW TO ENSURE A SUCCESSFUL VIDEO VERIFICATION?
The following steps tell how to effectively navigate the google new video verification method.
1. PREPARE YOUR BUSINESS LOCATION:
- Keep your business premises clean. They should be organized and clearly identifiable.
- Display permanent signage. With your business name and address.
2. GATHER SUPPORTING DOCUMENTS: Have documents like business licenses, utility bills, or invoices, ready. To showcase during the video.
3. RECORD THE VIDEO:
- START OUTSIDE: Capture the exterior of your business. That includes street signs and neighboring businesses.
- ENTER THE PREMISES: Show the interior. Highlighting areas like the reception, workspaces, or inventory.
- DISPLAY PROOF OF OWNERSHIP: Present documents. That verifies your ownership. Or authorization to operate the business.
- AVOID FACES: Refrain from showing people’s faces in the video. To maintain privacy and comply with guidelines.
4. UPLOAD THE VIDEO:
- Submit the video. Through the GBP verification section.
- Ensure the file size is manageable. Also, the internet connection is stable to avoid upload failures.
HOW TO HANDLE COMMON CHALLENGES?
Several issues can pose problems. They can impede the video verification process.
1. LOCATION MISMATCH:
- Ensure the business address in your Google business profile (GBP). Matches the location shown in the video.
- Update if there are any discrepancies. Your GBP information accordingly.
2. TECHNICAL DIFFICULTIES:
- Try using a different device. Or compressing the video file. If the video fails to upload.
- Check for any temporary glitches. In Google’s system. Then, attempt the upload again after some time.
3. REJECTION REASONS: Google will provide if your video is rejected, specific feedback. Common reasons include,
- Business name not visible.
- Lack of surrounding area footage.
- Insufficient proof of authorization.
- Video not filmed. At the right location.
- Video quality issues.
BEST PRACTICES FOR A SUCCESSFUL VERIFICATION
For a successful video verification,
1. KEEP THE VIDEO CONCISE:
- Google allows up to 5 minutes.
- Aim for a video length between 1 to 2 minutes.
- Shorter videos are often more effective.
2. ENSURE VIDEO QUALITY:
- Use a steady hand. Or tripod to avoid shaky footage.
- Ensure good lighting and clear audio.
3. DISPLAY UNIQUE BUSINESS ASPECTS:
- Showcase elements. That are unique to your business. Like specialized equipment or branded vehicles. To demonstrate authenticity.
4. AVOID SENSITIVE INFORMATION: Refrain from including personal details. Like identification numbers or financial information in the video.
IMPORTANCE OF VIDEO VERIFICATION FOR SMALL BUSINESSES
Online platforms are increasingly being relied upon for business discovery. Having a verified GBP is critical. A verified profile enhances in local search results your business visibility. This will help to build trust with potential customers. They also enable access to features like Google Reviews and Local Services Ads.
ALTERNATIVES TO VIDEO VERIFICATION
If you find video verification unfeasible, consider any one or more of the following,
- POSTCARD VERIFICATION: Google sends a postcard. With a verification code to your business address.
- PHONE OR EMAIL VERIFICATION: Google in some cases, may offer verification. Via phone or email.
- INSTANT VERIFICATION: Available only for businesses. That have already verified their website with Google Search Console.
Each method provides its own set of requirements and timelines. So, choose the one that best suits your business requirements.
➣ Read More : – WHAT’S NEW IN LATEST MAY 2025 UPDATE OF GOOGLE BUSINESS PROFILE?
CONCLUSION
Google’s updated video verification process for GBP is designed to improve your business listings’ authenticity and reliability. Business owners can by following the outlined steps and best of practices, navigate this process successfully. This will ensure their business is accurately represented online. A verified GBP will not only boost your online presence. But will also foster trust and credibility with your audience.
