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Thikedaar.com - Construction Website
The goal was to get inqiries for SEO and attract more customers seeking construction services.
Company Overview
- Founded: May 2020, Patna, Bihar
- Founder & MD: Architect Sujeet K. Mishra
- Headquarters: 107, DLF Star Mall, Sector 30, NH8, Gurugram, Haryana
- Other Offices: Patna, Ranchi
Project Overview
Thikedaar.com is a tech-driven construction startup that began its journey in May 2020 in Patna, Bihar. With a mission to revolutionize the construction industry through innovation and comprehensive solutions, the company expanded its operations to Gurgaon, Haryana, in September 2022. This strategic move aimed to cater to the growing demand for quality construction services in the Delhi-NCR region.
The company’s Gurgaon office is located at 107, DLF Star Mall, Sector 30, Gurugram, Haryana. Thikedaar.com offers a one-stop solution for building homes, villas, resorts, hotels, hospitals, schools, and other structures. Their services encompass everything from design and planning to execution and delivery, ensuring a seamless experience for clients.
Problem
Thikedaar.com, a construction service provider in India, was struggling to gain visibility on Google. Despite offering quality services, the website was not ranking for high-intent keywords such as "best construction companies in India," "Turnkey Contractor," and "Building Contractor."
The core issues included:
- AI-Generated Content: The website heavily relied on AI-generated content that lacked originality, structure, and engagement, leading to poor SEO performance and high bounce rates.
- Poor Blog Strategy: The blog section was underdeveloped, offering little value to users or search engines. Content was generic, unoptimized, and lacked a clear content marketing strategy.
- Technical SEO Issues: The website had several underlying technical problems such as slow loading speed, broken internal links, and missing meta tags, all of which negatively impacted crawlability and indexation.
- Outdated Website Structure: The site’s navigation and layout were not user-friendly. Important service pages were buried deep within the site or missing altogether, making it difficult for both users and search engines to find key information.
- Lack of On-Page Optimization: Title tags, headers, image alt text, and keyword targeting were either missing or improperly used, preventing the site from ranking for relevant queries.
These combined factors created significant barriers to organic growth, brand visibility, and lead generation through the website.
Strategy
OptMum Digital Marketing took a step-by-step approach to solve the issues Thikedaar.com was facing. Our strategy included:
1. Website Audit:
o We performed a complete technical audit of the Thikedaar.com website.
o Identified broken links, missing metadata, slow-loading pages, and other backend issues.
2. Technical Fixes & Structural Improvements:
o Corrected all technical errors, including mobile responsiveness, loading speed, URL structure, and sitemap updates.
o Improved the overall website structure to make it more user-friendly and SEO-friendly.
3. On-Page SEO Enhancements:
o Optimized page titles, headings, meta descriptions, image alt texts, internal link , external link and content.
4. Inquiry Form Integration:
o Integrated a simple and effective inquiry form on key pages to capture more leads directly from the website.
5. New Content Additions:
o Added pages and updated existing content.
6. Quality Backlink Creation:
o Built high quality backlinks from trusted websites.
o These backlinks helped improve domain authority and boosted rankings.
Result
- Improved keyword rankings across various cities.
- Increased impressions and clicks from organic search within weeks of the implementation.
- Higher inquiry volume through the website’s new form.
- Improved user experience, resulting in lower bounce rates and better engagement.
