What Results Can I Expect from a Digital Marketing Agency in the First Six Months?

What Results Can I Expect from a Digital Marketing Agency in the First Six Months - OptMum Digital

Every business when investing in digital marketing is first keen to know when they can expect results. The first six months are critical for building a stable foundation for your business’ long-term growth and success. When the foundation is established, it builds momentum for the journey ahead. Understanding when the internet marketing services of your […]

SEO or Paid Ads, which is Better for Generating Leads for My B2B Business?

SEO or Paid Ads, which is Better for Generating Leads for My B2B Business - OptMum Digital

When generating leads, B2B businesses continually face conflicting challenges. Are you a B2B business? If so, choose between Search Engine Optimization techniques and Pay-Per-Click advertising. Both offer good value for money. They drive traffic and increase conversions. However, their approach is different.  Understand how they differ. This will help you make an informed decision on […]

How Do I Grow My Ecommerce Business With Digital Marketing?

How Do I Grow My Ecommerce Business With Digital Marketing

Total revenue in 2024 from online sales is all set to surpass by 2024 end $6 trillion, that is 8.4 percent jump from previous year. Total sales by 2028 end, are forecast to touch $8.09 trillion. Every day, the competition will only get tough.  So, how you grow with digital marketing your ecommerce business? Just […]

5 Proven Strategies to Boost Your Instagram Following Fast!

5 Proven Strategies to Boost Your Instagram Following Fast! - OptMum Digital

500 million plus users’ are daily active on Instagram. In July, 2024, Instagram total ad audience reached a staggering 1.68 billion, making it the third largest ad audience. As a powerful social platform with enormous reach, you have the opportunity to grow Instagram audience and improve Instagram reach. However, it is not easy. The real […]

WHY EVERY BUSINESSMAN NEEDS A STRONG ONLINE ADVERTISING STRATEGY?

online advertising strategy

Are you a small start-up or as an established company? Whatever it is, your business’ success is linked  inextricably to your online presence. Today’s consumers’ are most of the time online. As per a survey report, 5 billion plus people worldwide are active internet users. Digital platforms are used by more than 80 percent consumers […]

ORGANIC VS PAID MARKETING: WHICH IS BEST FOR YOUR BRAND?

Organic vs paid marketing

Today’s digital landscape is highly competitive. Brands as a result constantly face the dilemma of deciding between Organic VS Paid Marketing, to craft a successful marketing strategy. Which one is best and provides sustained value for money? Both have their benefits as well as drawbacks. ORGANIC VS PAID MARKETING Knowing the key differences between Organic […]

FACEBOOK VS INSTAGRAM: WHICH PLATFORM IS BETTER FOR YOUR BUSINESS?

FACEBOOK VS INSTAGRAM

Social media platforms once seen as a platform for fun and entertainment have today become indispensable tools for businesses of all categories and sizes. There are several social media platforms today. Among the two most popular ones are Facebook and Instagram. Both offer their own brand of enviable features and capabilities making them suitable for […]

DIGITAL ADVERTISING TRENDS: WHAT’S DESIGNING THE FUTURE?

DIGITAL ADVERTISING TRENDS

Businesses in 2023, spent a whopping $436 billion on Online Advertising. In comparison, $196 billion was spent on Offline Advertising. Online advertising spending is forecast to touch by 2028 end a staggering $740 billion, with 70 percent of the total ad spend through mobile. Facebook and Google Ads will continue to be major digital ad […]

Digital Marketing For Fashion Brands

Digital Marketing

Bill Gates in his long, distinguished career made enormous contributions. Once he was asked on what will happen if brands or businesses shun the digital landscape. He replied, “If your business is not present on the Internet, then your business will be out of business.” That’s Digital Marketing power. If your brand is not harnessing […]

BEST MOBILE SEO OPTIMIZATION: HOW TO IMPROVE MOBILE EXPERIENCE?

Mobile Optimization

India has the third largest mobile population in the world. There were as of January 2024, 1.12 billion mobile connections. By 2025, it is slated to touch 1.14 billion. 1.05 billion Mobile users as of 2023 end accessed the Internet on their devices. It’s slated to reach by 2050 a staggering 1.2 billion mobile internet […]