Total revenue in 2024 from online sales is all set to surpass by 2024 end $6 trillion, that is 8.4 percent jump from previous year. Total sales by 2028 end, are forecast to touch $8.09 trillion.
Every day, the competition will only get tough.
So, how you grow with digital marketing your ecommerce business?
Just having an attractive e-store and variety of products is not sufficient. You need strategic marketing with the right digital tools for retail growth and proper understanding of your target customers across their shopping journey to increase online growth sales.
How To Grow Your Ecommerce Business?
Here is what to grow your ecommerce business, needs to be done.
Optimize Ecommerce Website
Your ecommerce site as your storefront should function smoothly. This is essential to drive sales.
It should be optimized for
WEBSITE PERFORMANCE AND SPEED
53 percent mobile users ditch sites that take more than three seconds to download.
Slow loading speeds impact your conversion ate directly. They can hurt your rankings on Google. Optimizing it will make it mobile-friendly, responsive, and fast-loading.
SEO
It’s essential to boost online visibility. The higher the ranking in Google, the more your store is likely to be discovered by people.
Focus on,
Keyword Research.
- Use tools like Google Keyword Planner or SEMrush. They help to discover high-traffic keywords relevant to your products.
- Incorporate the keywords into the product descriptions, meta descriptions, and blog content.
On-Page SEO.
- Ensure each product page has unique keyword-mobilized content.
- Ensure product titles, image alt text, and URLs are aligned with SEO best practices.
Technical SEO
- Ensure your website is structured. They make it easily crawled by search engines.
- Optimize your website architecture, using schema markup, and improving website speed.
Mobile Optimization
Make sure, your website is
- Mobile-optimized. Large numbers of customers browse and shop from their mobile devices directly.
- Responsive. They deliver your site across all screen sizes. This will ensure a seamless experience.
Use Digital Tools For Retail Growth
They are good to streamline and accelerate your growth. Leveraging them properly will help to better manage your campaigns. They will also help measure results, and automate processes.
Ecommerce Platforms
Choose the right ecommerce platform from varied options. Options like WooCommerce, Shopify, and BigCommerce.
They
- Integrate in a seamless manner with digital marketing tools. They also offer a user-friendly interface. This will help to manage your products, sales, and marketing efforts.
- Drive with major payment processors robust integrations.
- Provide for SEO and performance analytics, essential tools.
Marketing Automation Tools
There are several tools like MailChimp, HUbSpot, etc. If effectively used, they help to automate email marketing campaigns. They also help to segment your audience as per behavior. Finally, this will make it easy to send personalized emails.
Marketing automation
- Saves you time.
- Increase the effectiveness of your campaigns.
- Keep your audience engaged.
Social Media Management Tools
There are varied tools like Buffer, Sprout Social, etc.
They allow you to
- Schedule posts.
- Track engagements.
- Analyze performance across multiple platforms.
Leveraging more of these tools will help to maintain consistent social media presence. They also help to engage more efficiently with customers.
Customer Relationship Management Software
There are a range of CRM tools. Tools like SalesForce and ZOHO CRM.
They allow you to
- Manage customer relationships effectively.
- Provide insights into customer behavior.
- Tailor your marketing efforts.
- Improve customer service.
Using them, you can also track customer interactions. This will give you quality insights and help enhance your offering. When that’s done, customer loyalty increases.
Boost Online Visibility For Products
Online visibility is essential to drive traffic to your store. This in turn will drive sales.
Customers won’t be able to buy your products if it’s not found online.
So boost your site’s online visibility is a must.
Use these strategies to boost your store visibility.
Search Engine Marketing
SEM includes Paid Advertisements. That is through Bing Ads, Google Ads, or other search engines.
- Run targeted PPC. They will help your store appear at the top of search results for high-volume keywords.
- Ensure ads are relevant, aligned with the products that you are selling. They help to drive to your site qualified traffic.
Social Media Advertising
To reach more people,
- Run targeted social media ads on social platforms. Like Instagram, Tik Tok, and Facebook.
- Ensure your ads are shown to relevant people. That is, people most likely to buy from your store.
Influencer Marketing
Collaborate with influencers who relate to your business type. They help to boost your online visibility.
By working with them, you
- Gain access to their built-in audiences that trust their recommendations.
- Get to promote your products. They expand your online store reach. This in turn, attracts new customers.
Content Marketing
Publish quality content regularly. Like Blog Posts, Buying Guides, and How-To-Articles.
They help
- Improve your SEO and keep your audience engaged.
- Provide useful information to potential customers. They position your brand as an authority in its industry.
Conversion Rate Optimization For Shops
Just attracting to your site traffic is not enough. You also need to convert that traffic into paying customers.
Conversion Rate Optimization for shops involves optimization of your website and marketing efforts. They help turn more visitors into buyers.
A/B Testing
With A/B Testing, you can
- Test different versions of product pages, landing pages, and CTAs. They help to see which variations result in more conversions.
Simplify The Checkout Process
Complex and lengthy checkout process cause customers to abandon their shopping carts.
Streamline the checkout process by providing
- Guest checkout option.
- Multiple payment methods.
- Easy-to-navigate interface.
Try implementing single-click checkout. They help returning customers improve their overall user-experience.
Use Quality Product Descriptions & Images
Product images are in online shopping decisions an important factor.
- Ensure your product images are of high quality and zoomable.
- Showcase your products from different angles.
- Include detailed product descriptions with all the requisite information that customers need to make an informed decision.
Trust Signals And Reviews
It’s critical to build trust with your audience for online sales.
- Display ratings, and trust badges like SSL encryption or secure payment logos. They reassure customers your site is safe and trustworthy.
- Display reviews as they provide social proof. This can influence purchase decision.
IMPROVE CUSTOMER ENGAGEMENT
There is more likelihood of engaged customers returning to buy again. This provides an opportunity and gets your products recommended by them to others.
Improve customer engagement. They help to build brand loyalty and also lead to greater lifetime value.
PersonalIzied Email Marketing
It is an effective way to engage with your audience.
Personalize your email campaigns by using customer data to
- Recommend products.
- Send relevant offers.
- Provide post-purchase follow-ups.
There are automation tools that can help trigger emails in accordance with customer behavior. Like Product Views, Purchases, and Abandonment Carts.
Loyalty Programs
They encourage through incentives repeat business for new purchases. Like Discount Codes, VIP Programs, and Points-based systems.
Customers are rewarded for their continued support. They also help to get loyal customers to return and make additional purchase.
Customer Support
Quality customer support is essential to build fruitful relationships.
Offer Live Chat OR Integrate AI-driven ChatBots on your site. They help customers earn immediate answers to their queries. Additionally they also help to reduce bounce rates and improve chances of conversion.
Social Proof And Community Building
Get customers to share their experiences on social media with your products.
When you create a sense of community, you foster engagement and loyalty. Also featuring UGC (user-generated content) will help to build trust and social proof.
Conclusion
You need a holistic approach to grow with digital marketing your ecommerce business.
Implementing effective strategies with consistent refinement of your efforts will increase online store sales and boost visibility.
Leading social media marketing company, OptMum Digital offers a variety of ecommerce services. They help optimize ecommerce websites, increase online store sales, boost visibility for products and enhance customer engagement. You will also benefit with assistance on how to use the right digital tools for retail growth to realize your goals.
