How To Get More Engagement On Social Media?

how to get more engagement on social media - OptMum Digital

How to drive higher audience engagement? How to make your content go viral? That’s where social platforms play a prime role. They help attract more meaningful audience engagement. They also make your content go viral.  This is critical to drive your brand’s success. How To Get More Engagement? Audience engagement on social media helps build […]

Why Digital Marketing Is Important For Small Businesses In 2025?

why digitla marketing is important for small businesses - OptMum Digital

Digital Marketing is in today’s digital-driven business landscape, indispensable. For small businesses, it is a wonderful opportunity to connect with a wider audience across geographical boundaries and broaden their business reach. Digital tools and online marketing strategies are not just optional. They are a necessity to drive their small business growth and thrive in a […]

Google Ads For Hotel: Maximize Your Business

google ads for hotel maximize your business - OptMum Digital

Google still remains the undisputed monarch in many areas. If you’re in hotel business, you cannot avoid Google to promote your hotel online. Over 70 percent of travel bookings according to Google are influenced by online searches. The number is only growing year by year.  Now, if you are looking to run ads on Google, […]

Best Social Platforms For Businesses In 2025

Total Internet users worldwide as of October, 2024, was 5.52 billion plus users. This makes up around 67.5 percent of the world’s population. 5.22 billion of these were social media sites users. Individuals on average spend daily on social media 2 hours & 19 minutes. This makes up their 14 percent working hours. They engaged […]

What Results Can I Expect from a Digital Marketing Agency in the First Six Months?

What Results Can I Expect from a Digital Marketing Agency in the First Six Months - OptMum Digital

Every business when investing in digital marketing is first keen to know when they can expect results. The first six months are critical for building a stable foundation for your business’ long-term growth and success. When the foundation is established, it builds momentum for the journey ahead. Understanding when the internet marketing services of your […]

SEO or Paid Ads, which is Better for Generating Leads for My B2B Business?

SEO or Paid Ads, which is Better for Generating Leads for My B2B Business - OptMum Digital

When generating leads, B2B businesses continually face conflicting challenges. Are you a B2B business? If so, choose between Search Engine Optimization techniques and Pay-Per-Click advertising. Both offer good value for money. They drive traffic and increase conversions. However, their approach is different.  Understand how they differ. This will help you make an informed decision on […]

How Do I Grow My Ecommerce Business With Digital Marketing?

How Do I Grow My Ecommerce Business With Digital Marketing

Total revenue in 2024 from online sales is all set to surpass by 2024 end $6 trillion, that is 8.4 percent jump from previous year. Total sales by 2028 end, are forecast to touch $8.09 trillion. Every day, the competition will only get tough.  So, how you grow with digital marketing your ecommerce business? Just […]

5 Proven Strategies to Boost Your Instagram Following Fast!

5 Proven Strategies to Boost Your Instagram Following Fast! - OptMum Digital

500 million plus users’ are daily active on Instagram. In July, 2024, Instagram total ad audience reached a staggering 1.68 billion, making it the third largest ad audience. As a powerful social platform with enormous reach, you have the opportunity to grow Instagram audience and improve Instagram reach. However, it is not easy. The real […]

WHY EVERY BUSINESSMAN NEEDS A STRONG ONLINE ADVERTISING STRATEGY?

online advertising strategy

Are you a small start-up or as an established company? Whatever it is, your business’ success is linked  inextricably to your online presence. Today’s consumers’ are most of the time online. As per a survey report, 5 billion plus people worldwide are active internet users. Digital platforms are used by more than 80 percent consumers […]

ORGANIC VS PAID MARKETING: WHICH IS BEST FOR YOUR BRAND?

Organic vs paid marketing

Today’s digital landscape is highly competitive. Brands as a result constantly face the dilemma of deciding between Organic VS Paid Marketing, to craft a successful marketing strategy. Which one is best and provides sustained value for money? Both have their benefits as well as drawbacks. ORGANIC VS PAID MARKETING Knowing the key differences between Organic […]