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FACEBOOK VS INSTAGRAM: WHICH PLATFORM IS BETTER FOR YOUR BUSINESS?

FACEBOOK VS INSTAGRAM

Social media platforms once seen as a platform for fun and entertainment have today become indispensable tools for businesses of all categories and sizes. There are several social media platforms today. Among the two most popular ones are Facebook and Instagram. Both offer their own brand of enviable features and capabilities making them suitable for […]

DIGITAL ADVERTISING TRENDS: WHAT’S DESIGNING THE FUTURE?

DIGITAL ADVERTISING TRENDS

Businesses in 2023, spent a whopping $436 billion on Online Advertising. In comparison, $196 billion was spent on Offline Advertising. Online advertising spending is forecast to touch by 2028 end a staggering $740 billion, with 70 percent of the total ad spend through mobile. Facebook and Google Ads will continue to be major digital ad […]

Digital Marketing For Fashion Brands

Digital Marketing

Bill Gates in his long, distinguished career made enormous contributions. Once he was asked on what will happen if brands or businesses shun the digital landscape. He replied, “If your business is not present on the Internet, then your business will be out of business.” That’s Digital Marketing power. If your brand is not harnessing […]

BEST MOBILE SEO OPTIMIZATION: HOW TO IMPROVE MOBILE EXPERIENCE?

Mobile Optimization

India has the third largest mobile population in the world. There were as of January 2024, 1.12 billion mobile connections. By 2025, it is slated to touch 1.14 billion. 1.05 billion Mobile users as of 2023 end accessed the Internet on their devices. It’s slated to reach by 2050 a staggering 1.2 billion mobile internet […]

Why Content Marketing is Key to Building Customer Trust?

Content Marketing

In today’s India where the internet is so pervasive, anything produced for the consumer should be valuable enough to grab the consumer’s attention in the first place. While content marketing isn’t just about creating slogans, slogans are part of good content marketing – effective, exciting content for your audience. This blog seeks to shed light […]

The Evolving Landscape of E-commerce in India: Opportunities and Challenges

E-commerce in India

India’s e-commerce landscape is undergoing a remarkable transformation. With increased internet penetration, smartphone adoption, and a growing digitally savvy population, online shopping is fast becoming a dominant habit for millions of Indians This digital revolution presents many opportunities for businesses, but comes with its own set of challenges It also causes This blog explores the […]

Why Social Media Marketing is Essential for Modern Brands

Social Media Marketing is Essential

Social media has become an undeniable force in today’s digital age.  For Indian businesses, social media marketing (SMM) offers a powerful opportunity to engage with consumers, build brand awareness and drive sales. With India boasting one of the largest social media user bases in the world, the benefits of SMM could be a game-changer for […]

Top 10 Advantages of Local SEO for Indian Businesses in 2024

Local SEO for Indian businesses.

In today’s world, especially in India, where people are turning digital faster, an effective online presence is not a luxury but a necessity. Therefore since millions of potential consumers are looking for goods and services online businesses must be where their customers are. Here, the Local SEO (Search Engine Optimization) concept is useful. Getting discovered […]

How to Leverage Social Media for Healthcare Marketing Success

Healthcare Marketing

These days social media has become a key tool for healthcare providers to connect with people. Using social media well can make your brand more visible, help patients trust you more, and make your healthcare marketing better overall. This post will look at how to use social media to succeed in healthcare in India. Getting […]

Why Professional Video Editing Matters for Your Business?

Video Editing

As has been seen, good videos will help you stand out while poor videos will help you get buried in today’s cutthroat market. It has been stated time and again that videos are a force to reckon with, as they always convey all from the ability to flaunt what you sell to the ability to […]